Zomato Rebrands as Eternal: Expansion Beyond Food Delivery
Introduction
On February 6, 2025, food delivery and tech giant Zomato announced a significant corporate transformation, rebranding itself as Eternal Ltd. This strategic move reflects the company’s ambitions beyond food delivery, unifying its diverse business verticals under a single parent entity. While Zomato’s food delivery service retains its branding, this transformation signals a broader vision for the company.
The rebranding follows over two years of internal use of the name “Eternal”, emphasizing a refined business strategy aimed at streamlining operations across its subsidiaries while reinforcing long-term growth.
Table of Contents
- Why Did Zomato Rebrand to Eternal?
- What Does Eternal Encompass?
- Impact of Rebranding on Consumers & Businesses
- The Future of Eternal Ltd
- FAQs
- Conclusion
Why Did Zomato Rebrand to Eternal?
1. Formalizing an Internal Identity
The name “Eternal” was first introduced internally at Zomato in 2022 as a codename for various projects. Speculation about a rebranding emerged, but CEO Deepinder Goyal dismissed these rumors at the time.
Now, with a broader business portfolio, Zomato has embraced Eternal Ltd as a unified corporate identity, ensuring synergy across multiple operations while retaining the strong consumer recall of the Zomato brand.
2. Strengthening Business Expansion Beyond Food Delivery
Zomato has evolved into a multi-faceted enterprise, expanding beyond food delivery into quick commerce, B2B restaurant supplies, and sustainability initiatives.
The Eternal branding ensures that the company is not limited to its food delivery identity. This enables scalability and flexibility as it continues to diversify its revenue streams.
3. Enhancing Investor Confidence in Quick Commerce
Zomato’s acquisition of Blinkit in 2022 was met with skepticism, with concerns about the viability of quick commerce. However, Blinkit’s rapid growth has made it one of Zomato’s most successful ventures, driving substantial revenue.
By rebranding to Eternal Ltd, the company solidifies its commitment to quick commerce, providing investors with confidence in its long-term strategy.
What Does Eternal Encompass?
The newly rebranded Eternal Ltd serves as a parent organization overseeing multiple business units:
1. Zomato (Food Delivery & Dining Services)
- The Zomato brand remains intact, continuing to operate its food delivery and restaurant discovery services.
- Under Eternal Ltd, Zomato aims to enhance consumer experiences through AI-driven recommendations, improved logistics, and deeper restaurant partnerships.
2. Blinkit (Quick Commerce & Instant Delivery)
- Blinkit, acquired in 2022, has become a leader in instant delivery of groceries, household essentials, and daily needs.
- The quick-commerce sector is booming in India, and Blinkit is a key driver of Eternal Ltd’s growth strategy.
3. Hyperpure (B2B Restaurant Supply Chain)
- Hyperpure, Zomato’s B2B restaurant supply division, helps restaurants source high-quality ingredients, kitchen essentials, and packaging materials.
- This segment reinforces Eternal Ltd’s position in the restaurant ecosystem by ensuring efficiency in food supply chains.
4. Feeding India (CSR & Sustainability Initiatives)
- Feeding India, originally a Zomato initiative, will now operate under Eternal Ltd, continuing to fight hunger and food wastage across India.
- By leveraging technology, Feeding India aims to expand its reach and impact.
Impact of Rebranding on Consumers & Businesses
For consumers, the rebranding will have no immediate impact—the Zomato and Blinkit apps will continue to function as usual.
What This Means for Businesses & Investors:
- ✔️ The transition to Eternal Ltd offers greater clarity and efficiency across various business verticals.
- ✔️ The rebrand allows for streamlined operations and stronger strategic investment opportunities.
- ✔️ Investors gain confidence in diversified revenue streams beyond food delivery.
The Future of Eternal Ltd
Looking ahead, Eternal Ltd is expected to:
- 🚀 Expand Blinkit’s quick commerce capabilities across more Indian cities.
- 🏢 Strengthen Hyperpure’s role in revolutionizing the B2B restaurant supply chain.
- 🌱 Continue sustainability initiatives through Feeding India.
- 🤖 Enhance technology in food delivery, making Zomato more personalized and efficient.
With this diversified approach, Eternal Ltd aims to become a powerhouse in India’s digital consumer economy.
FAQs
1️⃣ Why did Zomato change its name to Eternal?
Zomato rebranded to Eternal Ltd to reflect its expansion beyond food delivery, unifying its diverse business verticals under one entity.
2️⃣ Will Zomato’s food delivery service change after the rebranding?
No, Zomato’s food delivery and dining services will remain the same under the Zomato brand.
3️⃣ What is the impact of Eternal Ltd on Blinkit?
Blinkit remains one of Eternal Ltd’s core businesses, focusing on quick commerce growth in India.
4️⃣ Is the Zomato app changing due to the rebrand?
No, the Zomato app remains unchanged. Users can continue to order food as usual.
5️⃣ What does Eternal Ltd aim to achieve?
Eternal Ltd seeks to expand its footprint beyond food delivery, strengthening quick commerce, B2B restaurant supply, and sustainability efforts.
Conclusion
Zomato’s transformation into Eternal Ltd marks a new era of business expansion. By consolidating its food delivery, quick commerce, B2B, and sustainability initiatives under one umbrella, Eternal Ltd positions itself for long-term success.
This rebranding signals a broader vision, enabling scalability, efficiency, and growth in India’s evolving digital economy. As Eternal Ltd moves forward, it aims to redefine consumer experiences beyond food delivery, attract investors, and lead innovation in multiple sectors.
Key Takeaways
| Aspect | Details |
|---|---|
| Rebranding Date | February 6, 2025 |
| New Parent Company | Eternal Ltd |
| Retained Brand | Zomato (food delivery remains unchanged) |
| New Business Scope | Quick commerce, B2B restaurant supplies, sustainability |
| Major Subsidiaries | Zomato, Blinkit, Hyperpure, Feeding India |
| Investor Benefits | Clearer corporate structure, diversified revenue streams |
| Future Focus | AI-driven food delivery, expanding Blinkit, sustainability efforts |
Related Terms:
- Zomato rebranding
- Eternal Ltd launch
- Zomato to Eternal transition
- Zomato Blinkit Hyperpure Feeding India
- Quick commerce India
- B2B restaurant supply
- Zomato investor news
- Future of Zomato
- Eternal Ltd business expansion
- Food tech innovation
